Updated November 12th 2013

DFK Australia New Zealand is making an effort to increase the awareness of its brand in many different ways. In the end, though, it is all about the client. What else can we give to our clients to increase our level of service? One of many of activities are the Thought Leadership Breakfasts that we introduced in March in Sydney.

Thought Leadership was coined in 1994 by Joel Kurtzman, editor-in-chief of the magazine, Strategy & Business. ‘Thought Leader’ was used as a term for those who had business ideas that deserved attention. The term ‘Thought Leader’ has been used to label proven leaders in organisations and companies.

Richard Branson from Virgin is considered to be a Thought Leader as well as Mark Zuckerberg from Facebook. It is the recognition from the outside world that a company deeply understands its business, the needs of its clients, and the broader marketplace in which it operates. It is in that space DFK is placing itself.

DFK wants to support its clients by inviting speakers, from different fields of businesses, who represents those qualities. For the first breakfast we invited Vanessa Stoykov, a leading financial services strategist and a highly sought-after expert commentator on business and communications issues facing the financial services industry.